BUS 610:Marketing

Course Description: Introduces students to the area of marketing management and analysis of the domain of marketing, including theories of how marketing managers make decisions, appeal to consumers, and develop unique marketing strategies. The managerial implications of these theoretical foundations will also be presented.

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service. - John Rampton